Our standard audit can provide your client with complete insight into their website’s online presence, compare metrics that matter against their competitors, and help detect opportunities that can increase their overall web performance.

Backlink Assessment

• Spammy, Toxic, Irrelevant Backlink
• Excessive exact Matches
• Minimal Branding

Competitor Analysis (Up to 3 Competitors)

• AuthorityDomain Age
  Trust Flow
  Citation Flow
  Domain Authority
  Page Authority
• Backlink PortfolioNumber of Backlinks
  Number of Referring Domains
  Anchors Cloud
• Rank EquityNumer of Ranking Terms (Ahrefs)
  Top 10 Ranking Keywords
• Indexed ContentIndexed Pages
  Canonical
  Content Volume (Homepage)
  Outbound Dofollow links
  Internal Links
  XML Sitemap
  Robots.txt
  Text/HTML Ratio
• Meta ContentPage Title
  Meta Description
  H1
  Alt Tags (Homepage)
• UsabilityMobile-Friendliness
  Page Loading Speed (Homepage)
• ToolsGoogle Analytics
  Google Search Console
• SharabilitySocial Media Buttons
• Competitor Social Media Analysis: FacebookNumber of Likes
  Number of Followers
  Average Number of Monthly Posts
  Content Post Types
  Number of Reviews
  Ave. Review Score
  FB Page Creation Date (Est.)
• Competitor Social Media Profile: TwitterNumber of Followers
  Number of Likes
  Number of Tweets
  Twitter Page Creation Date
  Content Post Types
  Average Number of Monthly Posts
• Competitor Social Media Profile: InstagramNumber of Followers
  Number of Posts
  Average Number of Monthly Posts
  Content Post Types

Content Assessment

• Indexed Content
• Duplicate Content
• Keyword Presence
• Image Alt Tags
• URL Optimization
• OnPage Blog Content for Freshness

Indexed Content

• Originality / Duplication
• Keyword Presence
• Competitive Content Volume Analysis
• Internal Linking Support
• Content Formats / Rich Media
• Image Alt Tags
• URL Optimization
• Freshness | Blog Content

Initial Data Assessment

• Google Indexed Pages
• Duplicate Content Index
• Mirror Site Presence
• XML Sitemap Presence
• Google Search Console Crawl Errors
• Google Search Console Manual Actions

Keywords Assessment & Recommendations

• Business Analysis
• Target Audience
• Branded Keyword Identification
• Generic Keyword Matching
• Keyword Selection

Meta Content Data Report

• Title
• Description
• H1
• Alt Tags

Ranking Equity

• 3rd Party Tool Ranking Equity
• Branding Equity
• Local Equity

Silo Structure

• Click Depth of Target Pages

Tools Setup & Integration

• Google Search Console
• Google Analytics Setup

Usability

• Phone Number
• Clickable Logo
• Above the Fold Content
• Images
• Incoming Internal Links
• Outbound Internal Links
• Image Count
• Social Buttons
• Calls To Action Buttons

Website Performance Assessment

• Web 2.0/HTML 5
• HTTPS Check
• Website Mobile Responsiveness
• Microformats
• Site Speed Assessment
• 301 Redirection
• 404 Page Check
• Duplicate Site Check