Our standard audit can provide your client with complete insight into their website’s online presence, compare metrics that matter against their competitors, and help detect opportunities that can increase their overall web performance.

Backlink Assessment

  • Spammy, Toxic, Irrelevant Backlink
  • Excessive exact Matches
  • Minimal Branding

Competitor Analysis (Up to 3 Competitors)

  • AuthorityDomain Age
    Trust Flow
    Citation Flow
    Domain Authority
    Page Authority
  • Backlink PortfolioNumber of Backlinks
    Number of Referring Domains
    Anchors Cloud
  • Rank EquityNumer of Ranking Terms (Ahrefs)
    Top 10 Ranking Keywords
  • Indexed ContentIndexed Pages
    Content Volume (Homepage)
    Outbound Dofollow links
    Internal Links
    XML Sitemap
    Text/HTML Ratio
  • Meta ContentPage Title
    Meta Description
    Alt Tags (Homepage)
  • UsabilityMobile-Friendliness
    Page Loading Speed (Homepage)
  • ToolsGoogle Analytics
    Google Search Console
  • SharabilitySocial Media Buttons
  • Competitor Social Media Analysis: FacebookNumber of Likes
    Number of Followers
    Average Number of Monthly Posts
    Content Post Types
    Number of Reviews
    Ave. Review Score
    FB Page Creation Date (Est.)
  • Competitor Social Media Profile: TwitterNumber of Followers
    Number of Likes
    Number of Tweets
    Twitter Page Creation Date
    Content Post Types
    Average Number of Monthly Posts
  • Competitor Social Media Profile: InstagramNumber of Followers
    Number of Posts
    Average Number of Monthly Posts
    Content Post Types

Content Assessment

  • Indexed Content
  • Duplicate Content
  • Keyword Presence
  • Image Alt Tags
  • URL Optimization
  • OnPage Blog Content for Freshness

Indexed Content

  • Originality / Duplication
  • Keyword Presence
  • Competitive Content Volume Analysis
  • Internal Linking Support
  • Content Formats / Rich Media
  • Image Alt Tags
  • URL Optimization
  • Freshness | Blog Content

Initial Data Assessment

  • Google Indexed Pages
  • Duplicate Content Index
  • Mirror Site Presence
  • XML Sitemap Presence
  • Google Search Console Crawl Errors
  • Google Search Console Manual Actions

Keywords Assessment & Recommendations

  • Business Analysis
  • Target Audience
  • Branded Keyword Identification
  • Generic Keyword Matching
  • Keyword Selection

Meta Content Data Report

  • Title
  • Description
  • H1
  • Alt Tags

Ranking Equity

  • 3rd Party Tool Ranking Equity
  • Branding Equity
  • Local Equity

Silo Structure

  • Click Depth of Target Pages

Tools Setup & Integration

  • Google Search Console
  • Google Analytics Setup


  • Phone Number
  • Clickable Logo
  • Above the Fold Content
  • Images
  • Incoming Internal Links
  • Outbound Internal Links
  • Image Count
  • Social Buttons
  • Calls To Action Buttons

Website Performance Assessment

  • Web 2.0/HTML 5
  • HTTPS Check
  • Website Mobile Responsiveness
  • Microformats
  • Site Speed Assessment
  • 301 Redirection
  • 404 Page Check
  • Duplicate Site Check

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